Podcasting is a powerful marketing tool. It’s a fantastic way of developing know, like, and trust with your ideal customer / client. Laura Kukemelk is an experienced podcast host, and leverages the show to build strong networking relationships. 

It’s very easy to get lost with all the steps to producing a podcast, but if you can clarify your theme and audience, the show can prove a powerful asset. 

Today,Laura explains the considerations and steps to creating a successful show that serves your needs. This quick overview will give you the framework needed to consider if podcasting is right for you, and how to get started.

Takeaways

1. Be clear about the focus of your podcast and make sure that your name, artwork, intro-outro and other technical aspects are a reflection of this.
2. Consistency is key: create a publishing schedule and pre-record at least 5-10 episodes before you go live.
3. Promote your show consistently, ask for ratings and reviews to get better rankings

Connect

Build your marketing plan: www.powerful-marketers.com

Mari-Liis Vaher: https://www.linkedin.com/in/vahermariliis/

Laura Kukemelk: https://www.linkedin.com/in/laura-kukemelk/

Timecodes

0:31 - first considerations

0:52 - Choosing your show’s name

1:26 - Create show art and intro/outro

1:58 - set up your equipment

2:20 - recording with Zoom

2:41 - be consistent

3:30 - choose a podcast host

3:53 - in-house or hire help?

4:17 - repurpose thoughtfully

Quote

“You should have an image that stands out in a sea of podcast thumbnails”