We invite Leah Withrow back for another #GroundskeeperChat, this time to discuss branding. What started as an organic effort on turf twitter has evolved into a strategic recruiting and engagement tool for Leah. This #GroundskeeperChat is a part of our branding 101 series, here's what you'll hear in this week's episode:  * Leah's route to turf * The benefits of personalizing social accounts * What strategies Leah uses to spark engagement and interest in the turf industry * How Leah utilizes her social accounts as validation for her skills * Lastly, the importance of visibility and keeping it simple on social