Michael Fox is an entrepreneur who grew up in Queensland. He has been involved in multiple businesses, but his vegetarian health journey lead him down the path to combine his cravings for meat with his healthy home cooking habits to create a whole food based plant based meat. The result is Fable (@fablefoodco). Fable is created using ingredients that are as minimally processed as possible. Fable is based on shiitake mushrooms which make up 2/3 of the ingredient list.

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