The “Double down on what’s working” advice has a major flaw.It can make you overlook obvious gaps in your business.Example #1 • Who: A content creator with tons of traffic • What worked: Creating content • Usual advice: Create more content • Real bottleneck: Nothing to sell • Better advice: Create a productExample #2 • Who: A language learning app • What worked: Facebook ads • Usual advice: Run more ads • Real bottleneck: High churn • Better advice: Improve the productA better question to ask (in my opinion) is: “What is the ONE thing that, if you had it, would make everything else easier?”Tim Ferriss calls it the “big domino.”For many creator businesses, it's most of the time a matter of:- Better video ideas- More promotion- Creating more products to sell - Or simply repackage themJoin our events: creatorempires.com