An innovative problem-solver by nature, over the last decade Melissa Ledesma has made a name for herself as a marketing dynamo. Experienced and passionate about the digital marketing industry, she has held a number of high-level positions within the real estate, mortgage, entertainment and digital advertising industries, including Director of PR and Business Development at NJ Lenders Corp. and Director of Communications & Government Affairs at Eastern Bergen County Board of Realtors.

As Vice President of Communications at Digital Media Solutions, Inc. (NYSE: DMS), Melissa demonstrates a strategic, creative and tactical approach when handling the thought leadership programs, branding and communications efforts for DMS and its family of brands. She oversees the public relations, social media, event management, thought leadership and plays a pivotal role in the creation of written, digital and video content for all campaigns. Melissa has consistently positioned the team at DMS as experts in performance marketing across multiple industries.

In April 2020, Melissa co-founded Women of Martech a trade association dedicated to promoting and amplifying the recognition of the successes and contributions of women in marketing, martech and technology. As Executive Director of Women of Martech, Melissa has grown the brand’s footprint and launched a number of effective member tools, benefits and resources to help more women gain more visibility in the space.

A motivator to her core, Melissa believes in the power of communities. With a long list of volunteer leadership roles in her past including 15 years as a cheerleading coach for the nationally-ranked Cliffside Park recreation program, Melissa was elected to the Boys and Girls Club of Lower Bergen County’s Board of Directors in January of 2021.