On this episode of the Digital Wrap-Up, we talk with Bill McCormick about LinkedIn sales and how to successfully leverage the platform.

Bill McCormick discovered the power of LinkedIn and social selling when he and his wife started their advertising specialty company. After successfully and consistently bringing on new clients by leveraging LinkedIn to build relationships and deliver value, he joined Social Sales Link as their CSO to teach others how to grow their businesses the way he grew theirs.

Bill has been teaching people how to grow their business by leveraging the power of LinkedIn for social selling, so they can start more sales conversations. It all comes down to converting connections to conversations through the power of LinkedIn.

In the episode, we talk about why LinkedIn is such a powerful platform for B2B sales and the different strategies to authentically sell on the platform.

Bill offers up the 5 biggest mistakes he sees sales professionals make on LinkedIn and ways to avoid them. He also outlines how to set up your profile to make it not look like only your resumé.

Be sure to connect with Bill on LinkedIn (https://www.linkedin.com/in/billmccormicksocialsaleslink/) and listen to his podcast "Making Sales Social" (https://socialsaleslink.com/podcast/).

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