As I was buying myself a Bread Ahead doughnut last week I realised that, while most of the things that fill up the food feed of social media are much more attractive to look at than eat, there are some things that are worth the hype.

So, I asked some of my Instagram-famous mates to share which foods they think are WORTH THE HYPE.

Thanks to @ks_ate_here, @felicityspector, @eatnlondon, @fowlmouthsfood, @eastlondonmornings, @tiffcooksalot, @theboywhobakes, @ravneeteats, @rumbieshearer, @food_feels and @nicolaalamb.

The full list of foods is here: http://thenextdeliciousthing.com/instagram-food-thats-worth-the-hype

The bakery I mention in Oakham is featured on the website here: https://thenextdeliciousthing.com/2022/05/10/lily-honey-an-artisan-bakery-in-oakham-leicestershire/

Please rate, review and tell a friend!

You can get the list each week via email at https://thenextdeliciousthing.com/contact/.