We talk with the Evan Wayne who is the CEO of Key, a Software company focusing on First Party declared data and helping creators own and monetize their audience driving Media Efficiencies & Better Business Outcomes.

In this episode you will learn about:

• First Party Data

First-party data is information a company collects directly from its customers and owns. First-party data (also known as 1P data) is part of the mosaic of data marketers have at their disposal. It can complement, enhance, and reduce the need for other types of data.

A great example of this is a Content Creators Audience

• iOS Data Changes and what the future of advertising will look like
• How Creators can use their 1P data to effectively work with brands
• How digital advertising budgets are being effected and where more budget's will be allocated as data changes happen.

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Duke McKenzie**

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Kyle Kaplanis

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• TikTok - @theweb3guy
• Instagram - @kyle_kaplanis