Rocket Agency's Co-Founder and podcast host, James Lawrence, sits down with US-based agency-owner Jordan Slover to explore the common traits they’ve seen across high-performing marketers and marketing teams, drawing on 50 years combined experience working with over 500 businesses in Australia, the UK and the USA.
Key Takeaways:* Why clarity about what success looks like helps marketers stay focused * Why chasing every new platform, tool or tactic can do more harm than good * How a strong understanding of brand can improve long-term marketing performance * Why staying close to customers is one of the most valuable things a marketer can do * How genuinely considering the advice of specialists and building trust leads to stronger agency partnerships * Why relentless curiosity and a genuine desire to learn are essential marketing traits * How reading widely and staying across news and culture can make you a better marketer * Why marketers shouldn’t rely on AI to assess strategies without applying context and critical thinking
Guest:Jordan Slover began his digital marketing career at Google, working in New York and London before moving to Australia. He later returned to the United States and founded Neon Ambition, a lead generation and digital marketing agency that works primarily with professional services businesses. Neon Ambition has appeared on the Inc. 5000 list of America’s fastest-growing private companies for three consecutive years.
You can follow Jordan on LinkedIn.
Find Us Online:
- James Lawrence LinkedIn: https://www.linkedin.com/in/jameslawrenceoz/
- Smarter Marketer Website: https://rocketagency.com.au/smarter-marketer-podcast
- Rocket Agency Website: https://rocketagency.com.au/
- Rocket Agency LinkedIn: https://www.linkedin.com/company/rocket-agency-pty-ltd/
Buy Smarter Marketer:* Hardcover: https://amzn.to/30O63kg * Kindle: https://amzn.to/2ZqfCWm
About the Podcast:This is the definitive podcast for Australian marketers. Join Rocket Agency Co-Founder and best-selling author, James Lawrence in conversation with marketers, leaders, and thinkers about what it takes to be a smarter and more successful marketer.