Episode 3 - Long Form vs Short Form Copy

This episode is for you if you want some brilliant and insightful tips on approaching long form and short form copy. What do we mean and how are they different?

This bite-size episode discusses the differences and looks to answer the following burning questions:

What’s the difference between long form and short form copy?

• What are the frameworks and structure to consider?
• How do you deal with writing constraints?
• How long should pieces of copy be?
• And how long should you actually spend writing?

Join us as we give our thoughts on tackling all lengths of copywriting tasks and answer your questions in our fun and informative conversation.

Resources

Character and word constraints - examples:

Instagram - bio total 150 characters; caption 2,200 characters

• Facebook - 63,206 characters (though for best engagement you should do less)
• Twitter - tweet 280 characters - but more with Twitter threads, Twitter handle 15 characters, profile name 50 characters, bio 160 characters
• Linkedin - ‘About’ section 2,600 characters, if publishing an essay publishing content length 110,000
• Blog posts - according to Hubspot 2,100-2,400 is the sweet spot for best SEO
• Sales pages can be anything up to up to 6,000 words or longer

Contact us

Please drop us a voice note at memo.fm/crackingcopy and let us know what you think or what topics you would like us to cover.

Twitter @cracking_copy

Facebook @crackingcopy

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You can also find us at:

Instagram:

Ella Hoyos - @flurrymarketing

Minnie McBride - @sosocial_minnie

LinkedIn:

Ella Hoyos - https://www.linkedin.com/in/ellahoyos

Minnie McBride - https://www.linkedin.com/in/minniemcbride

Ella Hoyos and Minnie McBride are co-hosts of this new podcast. We are professional copywriters and marketers. We deep dive into a different aspect of copywriting in each ‘snack-sized’ episode and hope, along the way, to help you become better writers for your business.

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