In this week's podcast, we'll talk about:
The purpose of the Content Matrix is to keep you focused on what you enjoy most and to keep your attention on the platforms that will resonate most with your ideal patient.
To get started:
1. Map out what you're currently doing. What services or treatment are you currently marketing and where are you marketing them.
2. Is it working for you and giving you the results and patients you want? If it is, keep doing it. If it's not, put your time and effort into another form of marketing.
3. Keep emotion out of the equation, use KPI's and measure your results.
For more episodes of Podiatry Marketing, visit https://podiatry.marketing