Athletes treat pain with many different remedies, but many have side effects or other bad stuff. 2:37 Mark Cuban tackling pharmaceuticals. 3:46 Creating products without bad ingredients for transdermal delivery, but keeping the ingredients that work. 5:20 Getting customers to trial a new product when you're in chronic pain through authoritative 8:30 Selling on QVC and making the claims around brand level natural messaging. 13:00 Learning how to use fund raising to drive retail sales in stores like Target vs bootstrapping and then raising money when you need it. 19:30 The mistake of paying part time employees full time wages. 21:00 Ryan's biggest lesson of treating the business like a family and not a sports team. Not everyone will treat the business the same way as you. Sign up for Chris' weekly newsletter https://chrismeade.beehiiv.com/subscribe (Cross Commerce) here, and connect with him on https://twitter.com/chrismeadej (Twitter) and https://www.linkedin.com/in/cjmeade/ (Linkedin). Chris Meade is the co-founder & CMO of CROSSNET, the world’s first four-way volleyball game. Chris was honored with Forbes 30U30 for the 2021 Sports category. CROSSNET combines elements of the childhood game four square and volleyball in a competitive game to 11, win by 2. CROSSNET is now available at 3000+ retail stores such as Walmart, Target, DICKS, Academy Sports, Sam’s Club and 20+ other retailers.