Tim Sheilds invented a sport! He joins Chris to share his biggest lessons, along with his journey of inventing and launching a sport! 1:00 Recent success of UBall, and what it is. 2:00 What if James Nasmith invented basketball today? 3:30 The painpoint that lead to the product being invented. 4:45 Growing the sport and learning lessons the hard way 6:30 Manufacturing issues. 8:30 Quality testing to make sure the product can survive, and not testing in extreme heat. 11:10 Working with big names like Lonzo ball, and motivating them to continue to post. 16:00 Importance of email marketing to be able to tell your story. 19:30 Messaging and availability for your customers 21:47 Afterpay and other payment options, and sneaking it into the abandoned cart flow 23:00 The Biggest Lesson - not following up and staying in touch with personal relationships. Pick 5 relationships to foster and talk to them on a weekly basis, and what to talk about when you’re hanging out with friends Sign up for Chris' weekly newsletter https://chrismeade.beehiiv.com/subscribe (Cross Commerce) here, and connect with him on https://twitter.com/chrismeadej (Twitter) and https://www.linkedin.com/in/cjmeade/ (Linkedin). Chris Meade is the co-founder & CMO of CROSSNET, the world’s first four-way volleyball game. Chris was honored with Forbes 30U30 for the 2021 Sports category. CROSSNET combines elements of the childhood game four square and volleyball in a competitive game to 11, win by 2. CROSSNET is now available at 3000+ retail stores such as Walmart, Target, DICKS, Academy Sports, Sam’s Club and 20+ other retailers.