In this episode, we provide updates on our respective businesses and share how we qualify prospects for our services during the sales process. It's tempting to take the "easy money" of a new client, especially in the early days, but it's better to focus on right-fit clients from the start to set your business up for long-term success.
As always, we also provide updates on Castaway and EditorNinja, which include...
- Another new hire for EditorNinja!
- Setting benchmarks for performance before investing in sales/marketing
- Continuing to iterate on offers until you find the right option
- Using "slow periods" to dial in your operational efficiency
- Gearing up for a podcast promo tour
Sound interesting? You should give it a listen. We think you'll really enjoy it.
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Thanks & Recognition
This episode was edited by PodPanda.