How does SEO really work? Do you know what activities influence how and when Google decides to rank your website?
Join Steve in the 2nd episode of the NetBlaze podcast and discover how Google has evolved through the years into the search engine giant it is today, and take a peek into the inner workings of search engine optimization and how you can leverage it for your business.
Stay tuned and be sure to join the thousands of listeners already marketing their business through NetBlaze!
Timestamps:
00:04 Introduction
01:08 How does Google Work?
03:11 What is Search Engine Optimization?
04:43 How does Search Engine Optimization Work?
08:46 How did Google Build a Perfect Search Engine?
10:02 Indexing and what it is
11:32 Google didn’t used to be called Google
12:03 What is a Backlink?
13:03 Ranking is a Tactic to Get a Votes
14:10 Quality is what’s most important
15:40 Votes = More Reviews
16:09 Recap
Links mentioned:
NetBlaze - http://www.netblaze.com
About Our Host:
Steven Clayton worked in the Information Systems field within Corporate America for 19 years. He had many roles during that time including: Chief Information Officer for a public company and ended his Corporate career as a Vice President for a Fortune 500 company. After leaving the corporate world, Steve became a serial entrepreneur. He started and/or co-founded 6 different start ups, 4 of which are in business today (the two oldest of which are now over a decade old) and running profitably. His companies employ more than 60 people all around the world. Several of his companies focus on helping small business owners conquer marketing...specifically, Digital Marketing. He's passionate about the role that small businesses play in our economy and is dedicated to helping them thrive and survive through all the typical ups and downs by educating and assisting them in Digital Marketing. Steve is a pilot and is passionate about golfing and boating. He splits his time between Hilton Head, SC; Ponte Vedra Beach , FL; and Chicago, IL.
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