What if your next client, referral, or six-figure opportunity isn't hiding in your marketing funnel but in a relationship you've accidentally neglected?

Most founders think client retention is about delivering great work.

It's not.

In this conversation, Dawn Andrews sits down with relationship marketing expert and LinkedIn strategist Janice Porter to unpack why people leave, why follow-up feels so awkward, and why the businesses growing fastest aren't necessarily marketing harder; they're remembering people better.

If you've ever worried about sounding salesy, struggled to stay in touch, or treated LinkedIn like another item on your endless CEO checklist, this episode will completely reframe how you think about relationships, visibility, and business growth.

Download Janice Porter's FREE Real Connection Guide

If this conversation made you rethink how you're approaching networking, follow-up, and client retention, grab Janice's free resource and learn the practical steps behind her REAL Connection System.

What You'll Learn

  • Relationship Marketing Is 80% Relationship, 20% Marketing
  • Your LinkedIn Strategy Might Be More About You Than Your Audience
  • The Secret to Better Networking Isn't More Messages
  • Slow Down Your Outreach to Speed Up Your Results
  • Client Retention Has Less to Do With Service Than You Think

Resources & Links

Connect with Janice Porter

  • Website: janiceporter.com
  • LinkedIn: Janice Porter
  • REAL Connection Guide

Send us Fan Mail

Want to increase revenue and impact? Listen to “She's That Founder” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence.