Source of truth vs system of record
Disclaimer: If you are a data scientist, please skip this episode because it'll be painful for you.

Questions/Topics discussed in this episode: 

  • What is a source of truth?
  • What is truth?
  • What is sales and marketing alignment?
  • What drives productivity when it comes to data?
  • The danger of source of truth

If you like the show, please subscribe and share the episode. For updates on new episodes follow us on:
Twitter/X: @dougdavidoff, @JessDCardenas & @demandcreator
LinkedIn: Lift Enablement, Doug Davidoff
You can also watch the video version of the show on our page. 
Thanks for watching and remember you can't solve your upstream problems, downstream.