An entire business focused on pet frogs may be the ultimate long-tail venture. Josh Williard's company, JoshsFrogs.com, breeds and sells frogs and the products that support them. Founded in 2007, Josh's Frogs has scaled to 90 employees across two Michigan-based facilities.

"We've been growing by leaps and bounds," he told me, seemingly in frog-speak.

Selling frogs, while unique, has many of the same challenges as other online merchants. Willard discussed those challenges and more with host Eric Bandholz.

For an edited and condensed transcript with embedded audio, see: https://pec-ly.com/?6oZc

For all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcasts

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