You build customer retention one customer at a time. Parker Olson is taking us through how he uses one to one customer moments to build retention, community, and stories around his brand. No tools, apps, or flows on this episode. We're getting scrappy today, all you need is the courage to strike up the conversation.

https://www.forij.co/

• Parker shares a story of how he turned his flight into a moment to share his brand and story
• We discuss how getting just one person to engage has a ripple effect
• We talk about personal connections inform where you should invest and scale
• Parker talks about a friend at big CPG with deep pockets avoiding mass appeal now
• We talk about a customer complaint becoming a loyal customer and an advocate
• Parker shares how he observes shoppers and strikes up conversation
• We go over tips for striking up cold conversations in the aisle
• The value of asking a customer how they would sell your product to a friend
• Testing packaging by printing sheets out at Staples and taping to the existing product
• What products Parker chooses to sample
• We nerd out about the book "Ramping Your Brand"
• How to create sensory experiences
• The value of memorable