Chandler started his career solving the leaky bucket problem at Hulu and eventually ended up heading up retention at Magic Spoon. Chandler's sharing why he wants customers to make purchases before subscribing, why it's not the default option, and how they discovered the ideal subscription offer.

• Chandler shares how he started in media at Hulu
• Why Magic Spoon doesn't make subscription the default
• Chandler shares why he wants a customer to buy 2 or 3 times before subscribing
• Should you build the bundle or let customers build the bundle?
• Chandler explains that he was guilty of building a boring program at the start
• He shares how they changed the program
• We talk all about 1st purchase churn
• You have two education streams, your brand/product and subscription.
• Should you allow skipping?
• We chat about why every brand does not need a subscription
• The difference between product subscription and software subscription