Yes this is still a show about retention, but the right type of acquisition gives you customers who stick with you longer and are more profitable. Here's a brief summary of today's show:

• Acquisition influences retention
• Pre-suasion impacts the likelihood of a long term customer relationship
• The wrong way to start relationships
• Use whether you would say something or do something in a real store as a gauge of if it will resonate
• Too much selling and not enough marketing in DTC
• iOS 14 changed the landscape and Cody explains his journey through it
• Demographics are fixed you can go find more but you cant create more of them
• Are customers who buy on first interaction worth less?
• Cody shares what ad angles lead to the best long term relationships
• The product that a customer starts with is important
• Cody is focusing on using zero party data in retargeting