Leo is taking us on a journey through the grocery store, and telling us why he prefers it over DTC.

Here's what we talked about today:

• Trial sucks online and you miss out on so many of the senses required to buy food/bev confidently
• Brands need to realize they are competing for space in my house not against each other
• We talk about why ecommerce is still very flawed from a convenience perspective
• Leo shares why he believes the buyers in retail are adding a layer of insurance for him
• Because Leo doesn't buy DTC too often he is not the first to brands and he says thats ok
• Packaging and placement are what leads to discovery
• Leo walks us through how he and his sons shop for groceries
• We dissect Leo's obsession with Liquid Death
• We go over what "brand" really means

Brands mentioned in this episode:

• OLIPOP
• Oat Haus
• Liquid Death
• Mid-Day Squares
• Disco
• Hustle Matcha
• Dr. Squatch
• Soft Services