Erica is putting her customer hat on and getting very honest with what she loves and hates.
Here's what we talked about today:
- Erica explains that she really only interacts with organic social not paid social ads
- We talk about when we distrust influencers
- Erica talks about her favorite platform to interact with brands on
- We both share our frustrations with shipping American products into Canada
- We go over Mid-Day Squares as an excellent example of building people into the story
- We talk at length about what types of text messages we are ok getting from brands
- Erica explains how discounting frequently devalues a brand in her mind
- We talk about unboxing experiences and customer service as two ways to truly wow her as a shopper
- Erica explains why transparency is so important to her as a brand
- With her customer hat on Erica talks about why customer frustration with shipping is valid
Brands mentioned in the episode:
- Bro Dough
- Mid-Day Squares
- Smart Sweets
- Dr. Squatch
- Lululemon
- Hippie Snacks