Today we're asking Val to take her marketing hat off and put her customer hat on. 

Here's what we talked about today:

• Not everything needs to be tracked as a customer we just want to be appreciated and seen/heard
• Val's daughter treats mail like most of us treat email... we assume its junk
• The value of brands teaming up with other brands (friends)
• Why Val is much bigger fan of gifts than offers
• Why Val doesn't subscribe to a brand right away and what needs to be true for her to subscribe
• We talk about how to literally evaluate your own brand through a new customer's eyes
• Exit your bubble to be your customer

Brands mentioned in this episode:

• Rvitta
• Book of the Month
• Herschel
• Lovevery
• Three Ships
• Mid-day Squares
• Olipop
• Chewy
• Run Gum