Your host, Lee Caraher, talks with Dave Karraker of Raptor Communications. Dave Karraker has nearly 30 years of marketing and communications experience focused on consumer packaged goods, consumer technology, e-commerce, and retail. To learn more about Dave's work, visit https://raptorcommunications.com/ (https://raptorcommunications.com/) If you'd like to be a guest on On The Map, click https://go.double-forte.com/podcast-guest (HERE)