Many people say if you're a course hoarder, you won't succeed because you can't focus on one thing.  They have their point; you can get overwhelmed and sidetracked, even lost interest. Sometimes, it’s like that, when we are presented with many options we get confused, dragging us slowly to success. But not with our guest for today. For her, it’s a case of ‘one thing led to another and finally to her biggest breakthrough. Come, join us as we find out her journey in becoming the successful freelancer that she is today. Ivy Carla, is a conversion copywriter and a conversion consultant at Savvy Digital Marketing Management, specializing in website and sales pages, copy reports, creators coaches, and service-based businesses. Three years ago, she worked as an ESL tutor and enjoyed it a lot. She started working online as a content writer back in 2005 in the era where internet marketers were on Google ad sense, earning her passive revenue through the years. She also evolved along with the fast-changing digital marketing industry. And instead of being a virtual unicorn who can do all things like podcast management, video editing, social media management, and everything in between she decided to focus on her copywriting superpower now, and as a copywriter. In this episode, Ivy shares how she went from one online work after another, with a culinary experience in between and finally finding her place in the virtual freelance world with copywriting. She shares how she hoards courses. To many, that seems to be overwhelming but for her it’s a welcome treat, so to speak. She attributes to where she is now for the many experiences she went through and for the courses she’s had that equip her with the many tools and knowledge for what was to come as her biggest break in copywriting. Like most things in life, success didn’t come overnight for her. The ugly side of freelancing you will come to know with what she went through. That way you manage expectations. It may not be a bed of roses all throughout but it is all worth it. “Success for me is earning more now without the feeling of burnout.” - Ivy Carla What you’ll learn from this episode: Find out strategies and tips on how to become successful in freelancing Hear about why hoarding courses is more of a boon than a bane Discover how to know what’s best and what works for you in the freelancing world

Topics Covered: 17:12 - What makes the dress she’s wearing her lucky charm and color 18:50 - Her life growing up, interests, courses she took, and the various work experiences she had before becoming a freelancer 22:12 - Getting the chance to work in an SEO agency 25:17 - Burnt out from writing 26:26 - Starting out in freelancing with no specific niche 27:36 - Venturing into other interests  and getting part-time jobs 29:04 - How her passion for writing started 31:07 - Unleashing her creative inclinations in the culinary world 35:01 - The rate for her writing projects way back  36:37 - Talking about her experience as an ESL tutor 38:35 - Grabbing every chance she had to learn a new skill  40:12 - Reaching out to mentors and applying the learnings 43:06 - A self-proclaimed course hoarder 43:22 - The start of bigger things to come 46:13 - Applying what she learned right away 47:44 - Why she never regretted hoarding courses 48:58 - Sharing her way of leveling up her skills 52:06 - She discovered that copywriting is her passion 52:50 - Her mindset around course-hoarding 54:08 - Why she calls herself a conversion copywriter 56:00 - The unromantic side of freelancing 58:18 - Overcoming her biggest challenge in freelancing 01:05:01 - Biggest wins she’s most proud of with copywriting 01:10:39 - One thing led to another and this time becoming a coach  01:12:27 - What you can do to become a successful copywriter   01:15:11 - Her definition of success Key Takeaways: “Even when I stopped writing for years, I busied myself...