Gaining traffic during your website's and company's infancy stage is a challenge. Leads are hard to come by unless you optimize them. The same way that ranking in google takes one important mechanism to make it happen. How do you raise your website or company's visibility and omnipotence, so people find you fast and ultimately do business with you.
Fervil Von Tripoli helps travel and tourism businesses rapidly scale their revenue. He does this by listing their business on top of Google's organic search results through a method called local SEO.
Over the years of doing digital marketing and local SEO, he has developed the "Triple-E Ranking Strategy." His proprietary, effective, 3-step process is perfectly designed for travel and tourism businesses.
His SEO enables your local business to attract potential customers who can afford your services.
He's looking forward to using his SEO expertise to help genuine travel and tourism companies who want to propel their business.
In this episode, Fervil shares how he started digital marketing, specifically SEO. From being a college dropout, he became the SEO specialist he is today. He is making something of himself and positively impacting his clients' business.
In addition, he underscores the fact that his achievements and accolades wouldn't have been possible and made more meaningful had it not been for the people and community he associated with. Listen to how his support system contributes to the success he is reaping.
"SEO is a giver. While your website is still in the early stage, you need to nurture it with SEO because when it grows, it doesn't stop from giving you – leads and sales for the business over time." - Fervil Von Tripoli
What you will learn from this episode: Advantages of becoming a part of a supportive community versus doing it all by yourself Understand the importance of having SEO in your website, what it can do and how it keeps on giving back to your business over time Uncover client wins that show what a big impact SEO potentially has in generating continuous leads and eventually sales overtime
Topics Covered: 08:24 - A bit of update on his life 10:47 - The reason for lying low after being active in various meetups 14:28 - A backstory of his childhood fond memories, high school, and college life how his SEO career started 21:09 - Sharing a story of how his SEO career started and soared off 24:29 - Creating a website all on his own 26:13 - Fulfilling one of his bucket lists and sharing his knowledge to the world 28:08 - What those SEO events afforded him 32:51 - Doing it all alone versus becoming a part of a supportive community 34:58 - Pivoting the business during the pandemic 37:54 - A hoarder of sorts at first but finally sticking to something that works 39:45 - The challenges of becoming the CEO 42:02 - What could he have become had it not been for a friend who showed him the way to the SEO path 44:20 - Stepping back- the good thing about it 48:52 - What is SEO, how it works, and the important thing to know about it 52:27 - The advantages of your website ranking in Google 54:27 - Sharing about his clients' case studies 01:02:47 - Realizing he needed mentors - the importance of having them in his life as an entrepreneur himself 01:07:41 - Advice for someone wanting to be in the SEO path 01:10:29 - How he defines success
Key Takeaways:
"I had my fair share of wins when I got into 'Tribe.' I started freelancing eight years ago, but my experience when I was alone was very different when I got into the Tribe. I surpassed my limits and eventually put up my own agency when I was with 'Tribe'." - Fervil Von Tripoli
"I have this circle which is good and very important to check and balance everything that's happening and helps how you can perform as someone who spearheads, a CEO of your own company." - Fervil Von Tripoli "Personally, I thought that I needed to...