My guest today is Liz Morrison (https://twitter.com/thelizmorrison ), co-founder of Your Web3 Besties (https://twitter.com/YourWeb3Besties ) media brand. Liz has built amazing expertise in marketing and partnerships over 7+ years. She provides an amazing platform for women and everyone in Web3 on her weekly spaces with Becky Wowo called Girls Night in Web3. We get a masterclass in navigating the various parts of Twitter, how to build the best partnerships and a reminder on why Web3 is so powerful for building lifetime connections.

We discuss:

Twitter’s Subcultures

  • Marketing Twitter

  • FinTwit/MoneyTwit

  • Web3 Twitter

Web3 vs. Web2 Marketing

  • Things that have NOT changed - you must understand your customer completely

  • Things that HAVE changed - community is in direct communication, you must listen

Ingredients for an Amazing Partnership

  • Be strategic about how you spend your time, tiering your partners

  • Empathize with your partner

  • Be intentional about a go-to-market strategy

  • Partnerships are forever, not transactional

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Web3 w/ Me - YouTube

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