Len Bilello is a digital marketing expert who works at Reset Digital, a unique neurocognitive digital marketing agency. Neurocognitive marketing is a different approach to digital marketing. It has 25 factors that it takes into account for every person it collects data on. For example, it may know what your favorite color and TV show is. Based on that information, Reset Digital's algorithms can effectively target fans with relevant ads and content.

Lennon and Len discuss how musicians and artists can utilize neurocognitive marketing to expand their fan bases and get those fans into their music communities.

Watch on YouTube: https://youtu.be/yP0v0RB1lrs

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