Stories build an emotional connection and make listeners stick around longer. They lower our defences and they enable us to teach principles in a much more engaging way than sharing a list of bullet points. Today we talk about: Why telling stories is so powerful What elements to include in your stories

Key TakeawaysWhen we hear a story our brain lights up, the neurons wire together which triggers us to remember more of the information we're hearing A good story consists of a 5 act structure set out by John Yorke in Into the Woods Well told stories release chemicals in the brain. They give the listener a hit of dopamine, oxytocin and PEA which make them feel generous, trusting and in a good mood Your stories don't have to be long and they don't have to be perfect The more you practise telling stories the better you'll get

Mentioned in This Episodehttps://www.expertempires.com/ (Expert Empires) https://www.marieforleo.com/ (Marie Forleo) https://timschmoyer.com/ (Tim Schmoyer) https://www.paulmort.uk/ (Paul Mort) https://www.livconlon.com/home-page (Liv Conlon) https://www.thetransformationagency.com/ (Tess Cope) https://www.johnyorkestory.com/ (John Yorke) Connect with Victoria BennionBook your https://calendly.com/victoriabennion/strategy-session (free podcast guesting strategy session) today. To learn more about working with us visit www.victoriabennion.com