Empowering Nonprofits: Recent Episodes
Joanne Toller
My mission is to empower those who empower others! I can't possibly volunteer for all of your amazing charities, so I have committed to teaching you everything I know. With 25 years as a Professional Fundraiser and Nonprofit Marketer, I am here to help you learn everything you need to know for your fundraising and marketing strategies. Subscribe to stay up to date on all the latest FUNDRAISING and NONPROFIT MARKETING tips, tricks, and tools for the new digital age.Have questions or want to run something past me? Book a complimentary 30 min Zoom at https://www.causespecialists.ca or email me at toller@causespecialists.ca
Starting a nonprofit can be an incredibly rewarding experience, but it can also be a daunting one. That's why in this episode of Empowering Nonprofits, we're sharing three essential tips for nonprofit founders, along with key questions you should be asking yourself throughout the process.
From fundraising to nonprofit management, we cover the most important aspects of starting a nonprofit, including how to build a strong foundation, develop a fundraising strategy, and establish effective governance practices.
So if you're ready to learn how to start a nonprofit with confidence and set yourself up for long-term success, be sure to listen and start asking yourself the right questions today!
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Are you a nonprofit looking to improve your email marketing and fundraising efforts? Then you won't want to miss this episode on nonprofit lead magnets!
In this Empowering Nonprofits episode, we dive into the world of nonprofit email marketing and show you how to create effective lead magnets that will help you attract more donors and raise more funds. Whether you're a seasoned nonprofit marketer or just getting started, this episode is full of actionable tips and strategies that you can use to improve your nonprofit's email marketing game.
We'll cover everything from what lead magnets are and why they're important to how to create them and promote them effectively.
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Are you a nonprofit looking to strengthen your donor relationships and boost fundraising efforts? Then you won't want to miss this episode of Empowering Nonprofits on nonprofit donor engagement strategies!
In this episode, we explore the most effective ways to engage with your donors and build lasting relationships. From donor stewardship to personalized communication, we'll cover the best practices every nonprofit should use to retain donors and maximize fundraising.
We'll discuss the importance of donor relations and how to create a donor-centred approach that puts the needs and interests of your supporters first. We'll also explore how to use data and analytics to understand your donors better and tailor your engagement strategies to their preferences and behaviours.
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Are you a nonprofit looking to stay ahead of the curve when it comes to digital marketing? Then you won't want to miss this episode of Empowering Nonrpfoits on the latest nonprofit marketing trends!
This episode explores the most important digital marketing trends for nonprofits, including leveraging social media for maximum impact, developing a comprehensive nonprofit marketing plan, and staying on top of the latest tools and technologies.
Whether you're a seasoned nonprofit marketer or just starting a nonprofit, this podcast is packed with actionable insights and strategies that you can use to elevate your nonprofit's digital marketing game. We'll cover it all, from using social media to building a strong online community to creating targeted campaigns that resonate with your donors.
So if you're ready to take your nonprofit's digital marketing to the next level, be sure to listen and start implementing these cutting-edge strategies today!
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In this episode of Empowering Nonprofits, we discussed 10 out-of-the-box online fundraising ideas that nonprofit organizations can use to engage donors, raise funds, and make a lasting impact. We hope these ideas have inspired nonprofit organizations to try new and innovative ways to achieve their mission.
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In this episode of Empowering Nonprofits, we delve into the topic of fundraising click-through rates. We explore click-through rates, why they matter, how to improve the, and how nonprofit organizations can use them to improve their fundraising efforts.
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In this episode of Empowering Nonprofits, we discuss two powerful strategies to help nonprofit organizations generate potential donors. We explore how creating a nonprofit donor referral program and hosting a "friendraiser event" can help nonprofits grow their donor base and increase their impact.
These strategies can help nonprofits grow their donor base, increase their impact, and build lasting relationships with their supporters. We hope this episode has provided valuable insights and practical tips for nonprofits to implement these strategies successfully.
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Welcome to Empowering Nonprofits, the podcast that helps you grow and thrive as a nonprofit organization. In today's episode, we'll be discussing creating a social media strategy for nonprofits and how it can help you increase your reach, engagement, and ultimately, your impact.
Joanne Toller is a social media expert with over 25 years of experience working with nonprofits. Joanne will share her insights on creating a social media strategy that aligns with your organization's goals and objectives.
Whether you're just starting out or looking to improve your existing social media strategy, this episode is a must-listen for any nonprofit organization.
So sit back, grab a notepad, and get ready to learn how to create a social media strategy that empowers your nonprofit.
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In this episode of Empowering Nonprofits, we discuss grant tips for nonprofit fundraising. Grants are a vital funding source for many nonprofit organizations, but the grant application process can be daunting. We provide tips on identifying and applying for grants, including the importance of researching potential grantors, tailoring grant proposals to meet specific requirements, and building relationships with grantors. We also discuss strategies for crafting compelling grant proposals, including effective storytelling and clear communication of program outcomes.
Tune in to this episode to learn how to navigate the world of grants and secure funding for your nonprofit organization.
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In this episode of Empowering Nonprofits, we explore the world of nonprofit sponsorships and provide strategies for effective fundraising. Nonprofit sponsorships can be invaluable for organizations looking to generate revenue and build relationships with potential donors. We discuss the different types of sponsorships available, their benefits, and how to create strong relationships with potential sponsors. We also delve into the process of developing sponsorship packages!
DOWNLOAD OUR ULTIMATE GUIDE TO SPONSORSHIPS
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Welcome to the Empowering Nonprofits podcast, where we discuss topics related to the nonprofit sector and how organizations can best serve their communities. In today's episode, we will discuss nonprofit digital readiness and digital transformation. Digital readiness and digital transformation are essential for nonprofits to remain competitive and continue to serve their communities effectively!
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In today's episode of Empowering Nonprofits, we will discuss nonprofit cybersecurity tips and best practices to help protect your organization from cyber threats. Cybersecurity is essential for nonprofits to protect sensitive information, maintain donor trust, and prevent costly data breaches. By implementing the best practices we've discussed, nonprofits can reduce the risk of cyber threats and ensure the safety and security of their data and systems!
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Welcome to Empowering Nonprofits, the podcast where we explore the world of nonprofit organizations and share insights and strategies to help you succeed. In today's episode, we'll be discussing the ultimate guide for creating a nonprofit monthly giving fundraising program.
Monthly giving is one of the most effective fundraising strategies for nonprofits. It provides a reliable and predictable source of revenue, allowing organizations to plan and budget for the future. However, creating a successful monthly giving program requires careful planning and execution.
So, grab a pen and paper and get ready to take notes as we dive into the ultimate guide for creating a nonprofit monthly giving fundraising program on Empowering Nonprofits!
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Becoming a nonprofit and growing it doesn't happen overnight—supporting fundraising efforts is vital to its success. Read why professional fundraising is essential for nonprofits and how it will benefit you here!
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Donation landing pages for most nonprofits, charities, and foundations are the bread and butter of their online fundraising and nonprofit marketing presence.
In this week's episode of Empowering Nonprofits we are talking about different ways to step up your donation pages, so you can ensure they stand out from the competition and engages potential donors in meaningful ways!
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Imagine the possibilities if nonprofits could utilize email fundraising and email marketing like the pros. So, in this week's episode of Empowering Nonprofits we will walk you through the anatomy of a clickable fundraising email that will help you stand out from the competition and increase donations!
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In today's episode of Empowering Nonprofits, we share tips on using donor personas to leverage our nonprofit fundraising and marketing. We cover what they are, how to create them, how to use them and how to analyze your results!
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In this episode of Empowering Nonprofits, we'll show you how to write a powerful nonprofit mission statement. We'll teach you how to develop a meaningful mission statement that will help your nonprofit grow and succeed.
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Richard Radcliffe is here to talk with us about Legacy Giving! If your organization has been thinking about how to start planned giving or how to increase your current planned gifts program, this is a must-watch video. Richard explains how Legacy Giving is a better option! A legacy gift is simply a donation that is made as part of your will.
👨🦳ABOUT RICHARD RADCLIFFE, FCIOF Cert:
For the last 30+ years Richard has specialised in legacies and researching supporters, training anyone to communicate legacies nicely and developing legacy strategies. His strategies cover every cause of every size on the planet. In 2018 he was given, by the Institute of Fundraising (which recently gained Chartered status), the Lifetime Contribution to Fundraising Award.
His recent book, published by Smee & Ford, “Why legacies are brilliant for charities and how to get them” – is globally popular and a very practical book."
Best phone number: +44 (0)777 189 6680
Email: richard@radcliffeconsulting.org
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Microsoft's new ad grant program offers eligible nonprofits up to $3,000 per month in free online advertising. In this episode of Empowering Nonprofits, find out how to apply and use Bing ads today to maximize your fundraising and awareness!
Register Interest
Apply
Create a Microsoft Ad Account
Help Center
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In this episode of Empowering Nonprofits, we're sharing our 2023 predictions for nonprofit marketing and fundraising. Whether you're a nonprofit just starting out or looking to update your marketing strategy, these predictions are based on trends we have been seeing that will help you stay ahead of the curve!
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Cryptocurrency donations are a new way to raise money for any cause. In this episode of Empowering Nonprofits, you will learn how to accept cryptocurrency donations, promote your campaign and make the most of this innovative fundraising opportunity.
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What really motivates people to give? What really moves a donor through the pipeline? In this episode of Empowering Nonprofits, we will look at the psychology of giving to find out!
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Looking to expand your nonprofit's reach on TikTok? In this video, we explore some of the best ways to grow your organization's presence on the app. From utilizing key features, and creating engaging content to using the algorithm to your advantage, we cover everything you need to know to grow!
Later App (with 10 free posts)
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In this episode of Empowering Nonprofits, we discuss fraud prevention for charities. We cover topics like how to identify fraud, prevent fraud, and respond to fraud.
As leaders of nonprofit organizations, it's essential that you know how to prevent fraud and protect your organization from any potential damage. This video is an excellent resource for understanding how to protect your nonprofit from fraud and how to handle any incidents that might occur.
ABOUT STEPHEN:
Steve currently serves as CEO of Kingwood-based GrowthForce, one of the nation’s largest cloud-based client accounting services practice. Before opening GrowthForce, he was President of Insperity Financial Management Services. That division was created from the acquisition of Virtual Growth Incorporated, the first ever web-based client accounting service, which Steve founded in 1995 in New York City’s Silicon Alley. Previous to Virtual Growth, Steve was CFO of Amnesty International USA, starting three weeks after U2, Bruce Springsteen, Peter Gabriel, Sting, and other friends completed the Human Rights Now! worldwide tour and grew 300%. Four years later he became Director of Development, raising $20M each year for three years. He learned how an enterprise accounting system at Ernst & Young where he spent another seven years building global management accounting systems as manager of accounting system design. His years at Amnesty International reinforced Steve’s life-long commitment to giving back to the community through charitable causes.
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In this episode of Empowering Nonprofits, we're going to show you how to get the Bing Ads for Social Impact Ad Grant for Nonprofits. This grant is available to help charities and non-profits capture more web traffic from search engines.
How to Apply for the Microsoft Bing Ads for Social Impact Grant https://nonprofits.tsi.microsoft.com/en-US/ads-for-social-impact/
💁♀️ABOUT WENDY:
Wendy Bonham-Carter, Founder of Do-Nation. After a 10 year career in the fashion industry, she transitioned into the nonprofit sector when she was afforded an opportunity to work for an international NGO. Over the last 6 years she has been supporting grassroot nonprofits, enabling them to louden their voice, reach new supporters & drive true impact for their cause. She’s worked with a variety of organisations including environmental, education, mental health, wellbeing, sustainability, youth support, cancer and local community initiatives. She’s a certified Google Adwords specialist, co-host of the Social Action for Climate Change Summit, experienced web designer & all round digital marketing geek.
➡️Check out their library of free resources here: https://do-nation.world/
➡️What you need to know about Bing Ad Grants: https://do-nation.world/what-you-need-to-know-about-the-new-microsoft-bing-ads-for-nonprofits/
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In this episode of Empowering Nonprofits, we're discussing alignable for nonprofit fundraising and marketing.
Alignable is a powerful social networking platform that can help your charity raise money online. With alignable, you can easily create fundraising events, run campaigns as promotions, get advice from professionals and connect with potential donors. This video will provide you with information about how to use alignable for nonprofit fundraising and marketing.
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Looking to raise money through social media this holiday season? Check out these expert tips that will help you reach your fundraising goals!
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In this episode of Empowering Nonprofits, I walk you through some YouTube Shorts revenue opportunities for nonprofits and charities... and I will even leave you with some fundraising ideas when creating Shorts ;-)
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Email as part of your nonprofit marketing and fundraising strategy is one of the most powerful tools a nonprofit can use to raise money and build relationships with donors.
In this episode of Empowering Nonprofits, Wendy from Do Nation is here to share with us everything you need to know about email for nonprofits, from setting up nonprofit fundraising emails to email marketing best practices.
💁♀️ABOUT WENDY:
Wendy Bonham-Carter, Founder of Do-Nation. After a 10 year career in the fashion industry, she transitioned into the nonprofit sector when she was afforded an opportunity to work for an international NGO. Over the last 6 years she has been supporting grassroot nonprofits, enabling them to louden their voice, reach new supporters & drive true impact for their cause. She’s worked with a variety of organisations including environmental, education, mental health, wellbeing, sustainability, youth support, cancer and local community initiatives. She’s a certified Google Adwords specialist, co-host of the Social Action for Climate Change Summit, experienced web designer & all round digital marketing geek.
Check out their library of free resources here: https://do-nation.world/
The best email market service providers for nonprofits in 2022: https://do-nation.world/the-best-email-marketing-software-for-nonprofits/
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In this episode of Empowering Nonprofits, we share five tips for including legacy giving as part of your holiday fundraising campaigns.
Here is the sample wording and the YouTube video with Richard will be airing on November 20, 2022, on our YouTube channel (see link below).
“Did you know that only __% of our funds come from government funding, and the remaining __% comes from donations and gifts in Wills?"
“When the time is right for you to remember a charity in your Will, please think of us."
“Did you know you can leave 1% to charity in your Will and 99% to your family?"
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As nonprofit organizations, we are always looking for ways to do more with less. That's why it's vital to ensure we are using our limited nonprofit marketing resources in the most effective way possible. When considering digital marketing for nonprofits, there are a few key strategies you can't afford to ignore. We even included programs for your nonprofit digital marketing that will save time/resources no matter what size your nonprofit organization might be.
In this episode of Empowering Nonprofits, I will share the 5 Digital Marketing Strategies Nonprofits Can't Afford to Ignore (and some affordable options to take advantage of them).
⚒️EQUIPMENT I RECOMMEND
MOZ Beginners Guide to SEO
Google SkillShop
Canva for graphic
Hubspot for marketing
Jasper is an AI writing tool
DISCLAIMER: Some links included above may be affiliate links. If you purchase a product or service with the links that I provide I may receive a small commission. There is no additional charge to you! Thank you for supporting my channel so I can continue to provide you with free digital fundraising and digital nonprofit marketing content each week!
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In this episode of Empowering Nonprofits, Mariah Monique, founder of the Sponsorship Catalyst breaks down the basics of Nonprofit Sponsorship.
As a sponsorship gatekeeper and funder, Mariah understands what is attractive to sponsors and how to position organizations to secure funding through the power of words. She has evaluated hundreds of sponsorship proposals and decks, contributed to the decision-making process for fund allocation, negotiated brand benefits, and built a brand reputation and awareness through sponsorships and partnership strategy. Her motto is, "Closing the knowledge gap so YOU can increase your impact!
👉ABOUT MARIAH MONIQUE & THE SPONSORSHIP CATALYST
Mariah teaches nonprofit leaders how to position, package, and pitch their events to corporate sponsors, so they can eliminate self-funding events and increase their impact and reach. She has over 8 years of experience building strategic partnerships at the federal, county, and local government levels as well as with non-profit organizations. She is passionate about elevating brand reputation, curating collaborations, and increasing impact through sponsorships.
📇 GET IN TOUCH WITH MONIQUE
Email: thesponsorshipcatalyst@gmail.com
Instagram: https://www.instagram.com/thesponsorshipcatalyst/?hl=en
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In today’s episode of Empowering Nonprofits, we’re covering all the nonprofit blog writing basics, along with some resources to help make it super simple and efficient. Nonprofit blogging is an excellent way to increase awareness, position your organization as an expert and even fundraise. Incorporating a nonprofit blog strategy into your marketing efforts can be easier than you think!
⚒️RESOURCES I RECOMMEND
SemRush for SEO
Canva for graphics
Jasper AI writing tool
Grammarly for proof reading
DISCLAIMER: Links included above may be affiliate links. If you purchase a product or service with the links that I provide I may receive a small commission. There is no additional charge to you! Thank you for supporting my channel so I can continue to provide you with free digital fundraising and digital nonprofit marketing content each week!
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Learn how to craft a nonprofit elevator pitch with this helpful guide. In this episode of Empowering Nonprofits, Joanne will teach you how to succinctly and effectively describe your nonprofit organization in just a few sentences, so you can impress potential donors and partners!
Try Jasper, as a super cool AI writing tool!
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Our special guest today is Sheleia Phillips, Founder and Principal Consultant at SMP Nonprofit and The Grant Writing Coach. Sheleia is talking with us about nonprofit grant writing tips for beginners. She covers grant readiness, finding grants, and winning and stewarding nonprofit grants. She has some fantastic grant writing tips for charity and we even chat a bit about ethics in fundraising. If you want to up your grant proposal game, check her out!
ABOUT SHELEIA
Sheleia is a servant leader who has dedicated herself to the growth and development of nonprofits for nearly ten years. To date, Sheleia has secured over $3 million dollars (and counting) in grant revenue for youth development, education, and health programs.
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Instagram: https://www.instagram.com/thegrantwritingcoach/?hl=en
Website: https://www.smpnpc.com/links
Email: sheleia@smpnpc.com
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In this episode, I will walk you through the difference between a nonprofit case for support and a nonprofit case statement. I also share some of my best tips for developing each of them, so you can create a powerful case for why your nonprofit is deserving of funds and raise more money!
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TikTok is ideal for nonprofit marketing and digital fundraising and is becoming the go-to platform for charities and nonprofits to raise awareness and donations. It might be time to think about adding Tiktok to your nonprofit social media marketing strategy and fundraising plan!
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If you are wondering how to get more views on LinkedIn, how to grow on LinkedIn, and how to fundraise on LinkedIn, creating a LinkedIn newsletter is a great way to raise awareness and fundraise on social media.
In this episode of Empowering Nonprofits, I’m going to share with you how to get access to LinkedIn newsletters, how to create a LinkedIn newsletter, some LinkedIn Newsletter best practices, and how you can use LinkedIn newsletters as part of your digital fundraising or nonprofit marketing strategy.
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Are you still collecting checks and cash donations at your nonprofit’s events? If so, this episode is for you! Did you know that over 60% of all online traffic now comes from mobile devices? And that number is only going to go up. That's why it's more important than ever for nonprofits to have a mobile giving strategy in place for fundraising!
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Donor stewardship is the relationship-building process that starts after a donor makes a gift to your non-profit. Having a solid stewardship plan is imperative for fundraising and donor retention. In this episode, Joanne covers creating a donor stewardship plan, as well as some creative ways to thank donors.
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LinkedIn is the most trusted social media platform. Historically, LinkedIn has been a great tool for business-to-business marketing, but lately, it has become a great platform for business-to-customer, or for us, charity to donor or volunteer.
Think of it this way, who is your dream corporate donors? Well, that corporate donor has dream individual employees that you can also tap into.
LinkedIn is also a great way to do prospect research!
More and more charities are beginning to utilize the platform, so in this episode of Empowering nonprofits I will walk you through everything you need to know so your organization doesn’t miss out on this fundraising and awareness opportunity.
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Don’t let Elon Musk scare you away from Twitter. Twitter is a unique platform that can be used in many ways to support your nonprofit for fundraising and nonprofit marketing.
How you use Twitter as a nonprofit should be tailored to your audience, but in this episode of Empowering Nonprofits, I’m going to share with you some general tips and tricks to engage your audience using Twitter. Stay to the end because I am also going to cover new, not-so-known features like Twitter Tipping and Twitter Newsletters!
Programs we recommend:
Canva for graphics and so much more!
We also like HubSpot for email integration, CRM and so much more!
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Creating a website for your nonprofit can seem like a daunting task. But it doesn't have to be! In this blog post, we'll share some tips on how to create a website that doesn't suck. So what are you waiting for? Hit listen now!
Programs we recommend:SemRush for keywords, site audits, competition analysis and so much more!
Canva for graphics and so much more!
HubSpot for email integration, CRM and so much more!
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I have taught many classes in fundraising and non-profit marketing in my career, and the number one question I get asked is... HOW DO I ASK FOR DONATIONS?In this episode, I'm going to show you a really simple way to get people to donate money to your cause without too much fuss. WANT TO WATCH INSTEAD OF LISTEN: https://youtu.be/OPy1tgaed5M
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In this week’s episode on Empowering Non-profits (and socially responsible for profits) we are going to talk about why my kids continue to call me a Boomer!
Each generation has unique life experiences that influence their giving habits and preferences. Knowing these preferences is critical to developing your fundraising strategy, nonprofit marketing plan, and cultivation and stewardship practices.
Generational marketing and fundraising is about defining each generation and how their values, preferences, and shared experiences influence how they think, act… and donate!
WANT TO WATCH INSTEAD OF LISTEN: https://youtu.be/o7WpBqVt7X4
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There is a lot of unexplored space in the podcasting world. According to Google, in 2021, there were at least 600 million blogs, and 37 million YouTube channels, but only 850,000 active podcasts.
In this episode, we will walk you through conceptualizing, equipment, recording, postproduction, and promotion so that your organization can take full advantage of this incredible promotional and positioning opportunity.
STUFF I RECOMMEND:
Canva - Graphics
Filmora - Editing
Artlist - Music
BuzzSprout - Directory
Mental Health Mavens
WANT TO WATCH INSTEAD OF LISTEN: https://youtu.be/WOF7b2-ZPYw
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I am straying a bit off topic today. I generally cover digital marketing and fundraising tips here in this podcast, but I was asked by CFRE International if I would write an article on “When your manager puts the breaks on your big ideas.” This podcast episode is based on that article, but with a twist. Hence the title 😉
We're talking about the Metaverse! I talk a lot about the importance of digital marketing and digital fundraising because bringing our digital marketing and fundraising online is how we attract next-gen. The metaverse is a great platform to attract younger donors or customers!
The Metaverse offers many unique opportunities to raise awareness and funds. If you start strategizing and experimenting today, you'll put your organization in a good position to make the most of Metaverse tomorrow.
Purchase your Oculus Quest 2 headset at https://amzn.to/3NXQ3Ps Prefer to watch it? Check out our YouTube video on the Metaverse at https://youtu.be/6w2FINNGKL0
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Your charity can use a QR code to direct supporters to your nonprofit fundraising or marketing campaign quickly and easily.
There are so many reasons your nonprofit should invest in QR codes, so in today’s video, we will get you all set up with your new nonprofit QR codes.
I talk a lot about next-gen donors, and the 35 under crowd is the biggest user of QR codes. You can also collect tons of information with QR codes that can help you with your fundraising and nonprofit marketing campaigns.
Want to watch instead of listening? Check out our YouTube video on QR Codes at https://youtu.be/Kvic-FMg6V0