Welcome back to our new audio series, we are going to share with you 11 important tips for running effective qualitative research interviews.
This article includes tips for running effective in-depth interviews.
Ask open-ended questions as much as possible.
Ask non-leading questions as much as possible.
Turn people’s questions back at them.
Use the ‘Five whys’ technique.
Use basic prompts.
Keep people talking with silence
Ask people to refer to real-life examples and stories as much as possible.
Don’t be afraid to cross-examine using previous answers.
Ask people to recall strong emotions and specific events to jog memory
Don’t lose focus of what you need to discuss, and keep an eye on the time.
Don’t stay wedded to the discussion guide, if you feel it makes sense.
Finally, these are just useful techniques. It’s helpful to remember that each interviewer has a different personality and a different way to ask questions, which will develop with experience.
Link: https://mrtsconsulting.com/news/11-tips-for-running-effective-qualitative-research-interviews/
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