Our guest this weekhttps://linktr.ee/markarobinson ( Mark Robinson) says that human CONNECTION is the KEY to building community in Web3. How do we better connect though …digitally? Today we dig into the power of video, how to communicate your values and small shifts you can implement in your marketing that will not only help more people learn about what you do but also facilitate community-focused marketing efforts. Mark was one of the first people I reached out to when I was thinking about making this show. I knew he was well versed in the Web3 landscape and since he has spent years studying digital marketing and working closely with brands to make the transition between Web2 and Web 3, he would have some good insights. He confirmed my suspensions and said that community building was THE thing that brands needed to embrace. I enjoyed this conversation because Mark indirectly pointed out that it is not that we have to use completely different tools to build a community, we mostly need to change our philosophy around what building one looks like. TOPICS: What does “Community” look like in a digital landscape? What worked in Web2 that isn’t working in Web3? How to use POAPS to build community What is the downside of NOT embracing this new tech? How is building community different in Web3 vs. Web2?
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