This is the 45th in a series of discussions about entrepreneurship that Steve has been presenting on Zone Radio. Today he introduces us to Terine Lott Cupido from Empower Link Services who elaborates on “The People Aspect of Running Your Business” that Steve discussed two weeks ago.Steve Reid is qualified in three disciplines, (Commerce; Theology and Forestry), which have all helped shape a focus and passion for raising entrepreneurs and entrepreneurial thinking. He has been involved in business coaching for the past 12 years with 4 years seeing the establishment of a successful business incubator in Port Elizabeth. He was honored as the best incubator manager in the group. (He is a MBCI and Raizcorp academy trained coach and is also a NLP practitioner.) Past beneficiaries of the Raizcorp program grew an average of >48% turnover growth, year on year and collectively generated an income in excess of R110 million Rand. He has opened a Centre for Entrepreneurship for False Bay College in 2015; and the program begins in volume this year.He has also had the privilege of being a public speaker in both public and private institutions and have used these platforms to open windows around the opportunity found within entrepreneurship. He writes a monthly article for a stable of 15 community papers in Cape Town. A recent addition to his writing portfolio has seen him writing for Your Business Magazine.His book, "Entreprenacity" was launched in May 2020