Odette Butcher is an E-commerce Specialist at eCommerce Virtual Services and an E-Commerce Retailer at Celestial Gift Experiences. In part 49 in a series of "Digital Transformation 'On Air'" interviews, she talks about 10 Top Tips To Optimise Your Homepage and how to keep your digital property relevant and to improve the customer journey. After all it should be an easy experience to encourage sign-ups or sales

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