Do you also believe that starting and leading a company can be very difficult? In this episode, the author of No Man's Land: Where Growing Companies Fail, Doug Tatum discusses how authors can use their stories to promote their brands and become published authors. He explains how his book can be used in a variety of ways, including as a survival guide for middle-market companies, as a teaching tool for business students, and as a source of inspiration for entrepreneurs. He also shares an interesting insight about profit that he believes will be of interest to his audience. Let's dig into his journey as a writer and an entrepreneur! Key Highlights: [00:01 - 08:20] How to Use Your Book to Boost Your Career This podcast is brought to you by Execuwright. Visit https://execuwright.com (https://execuwright.com) to see how we can help you get that book out of your head and onto paper! Doug Tatum shares his insights on how to use his book https://www.amazon.com/No-Mans-Land-Growing-Companies/dp/1591842492 (No Man's Land) to help middle-market companies grow Why Doug decided to write the book Anyone who wants to write a book start by capturing their thoughts in a pamphlet first [08:20 - 17:54] The Process of Turning Your Ideas into a Published Work How Doug found the book opened up opportunities for him in the public speaking arena and the field of business Why books can be powerful tools for career growth why people use them as a way to establish themselves as thought leaders A good writer should be able to create consistency of voice, be good at getting things done succinctly, and be able to tell a story [17:55 - 26:42] Entrepreneurship: It's All About Story How a book can help entrepreneurs make a personal connection with listeners Why entrepreneurs should test their ideas by writing articles or other content Books that have inspired Doug and that he recommends [26:43 - 29:00] Wrapping Up! How profits are derived and how the public thinks they are derived Doug encourages listeners to join a community of writers and authors to gain a better understanding of the industry and how it works Key Quotes: "It's very easy to get caught up in all the data and forget about the story." - Doug Tatum "If there's something that you feel you need to say, document, and elicit, if you will, or illuminate, then it doesn't matter who, what or when somebody wants to read it." - Doug Tatum Do you have a book idea in your head, but you haven’t put it to paper because you don’t know where to start?  Visit https://execuwright.com (https://execuwright.com) to see how we can help you get that book out of your head and onto paper! Connect with Jennifer on LinkedIn: https://www.linkedin.com/in/jenniferwrightexecuwright/  LEAVE A REVIEW + and SHARE this episode with an aspiring writer. For weekly inspiration listen to previous episodes on https://overcast.fm/itunes1608810722 (Overcast),  https://podcasts.apple.com/podcast/id1608810722 (Apple Podcasts), https://open.spotify.com/show/0akohLV3ie1pR7jGPuDNo1?si=a11394148e3445f6 (Spotify), or wherever you get your podcasts!