Tony gets philosophical on your brand with the challenging question of what it might sound like. Sure, we put a lot of thought into the visual elements of a brand. Brand messaging, from mission to key talking points, are hugely important and far more likely to have been given serious thought.
But in an increasingly content-focused digital world, the idea of your brand's signature sound is something you may want to take into account.
With easily-recognizable examples of audio shorthand and some personal anecdotes from his decades as a promo producer, Tony makes a case for sound branding on this bite-sized but (hopefully) thought-provoking episode.
Give it a listen and see (or hear) what you think!
Plus: The debut of the official Spec Communications brand chime and a teaser for the guest joining us next time for the season finale.
Starting Artists is hosted by Tony Sadowski, owner of marketing and media production company Spec Communications, LLC.
Thank you!