Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter), talks all about the new Shopify Pixels feature just released for all Shopify Plus and Non-Plus merchants. The Web Pixel API is part of the larger ongoing rollout of the new faster and optimized checkout from Shopify. If you currently rely on adding tracking into the checkout.liquid file or use Google Tag Manager inside checkout this is a must-listen.

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Links:

Shopify Pixels

Shopify Changelog

Upgrade Options for Existing Customers

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And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!