Brad Redding and Jon Cario discuss the new iOS17 announcement around Link Tracking Protection and the impact this has on your conversion tracking. During this episode they discuss what this change actually means to your tracking (i.e. what might break), how it impacts link trackers like Facebook, Google, UTMs, Klaviyo & others, and what changes or workarounds may come about to mitigate issues.

Connect with Brad on LinkedIn

Connect with Jon on LinkedIn

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We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.

Links Referenced:

cunderwood.dev -- Link Tracking Overview

Private click measurement from Apple

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And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!