Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) shares 5 examples of funnels to analyze Shopify stores using GA4's funnel builder, GA4's path explorer, and Universal Analytics custom segments. They include:
- GA4 -- creating cohorts by gender
- Segmenting Product and Collection landing page groups
- GA4 Path Explorer -- are your hypothesis correct in what you expect out of your landing page?
- Content analysis funnel -- how does your homepage content funnel users to the appropriate experience
- Feature analysis -- how to segment out feature usage to determine impact on conversion rates
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Links Referenced:
GA4 Path explorer
Feature Analysis segmentation example
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