Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) shares how to split subscription vs one-time purchase conversion tracking for Google Analytics, Facebook, and other channels. Plus learn the latest best practice in configuring Google Optimize to mitigate site speed issues.

---

We release 2 new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.

Links Referenced:

Splitting subscription vs one-time purchases via GTM

Selling Plans for Shopify (subscription liquid variables)

Facebook Subscribe event

How to Set Up Google Optimize on Shopify

Google Optimize sync vs async

---

And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!