Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) shares quick updates on Twitter Conversion API and the Google Tag. Then dives deep into a challenge with onsite email & SMS collection, the opportunity to improve this around key interactions like add to carts, and how this can be helpful for conversion rate and optimizing remarketing efforts through better tracking.

---

We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.

Links Referenced:

Twitter CAPI

Attentive

Postscript

Klaviyo

---

And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!