If your Linkedin inbox is anything like mine, it’s a lot of this.

Helping Experts Scale to $50k

Helping Clients Grow Over $100 Million in 2021

...hire me to scale to 6-7 figures

I’m bored.

The 10x Problem

I’m tired of all the cold outreach that assumes what my goals are, and that those assumptions are exclusively about money. What’s worse, is that I know just how easy it is to make these claims without anything to back it up. I’ve had Zoom calls with people, recently, where despite what their profile said and all those logos on their website, I could feel the desperation in their voices hoping that I’d sign onto their coaching program without even the faintest scent that I’d expressed ANY interest at all.

But, as angry as this trend makes me, more so, it makes me sad. Look closely and you will see this problem everywhere right now.

• It’s the abundance of coaches coaching coaches to coach coaches
• It’s the legions of 10x gurus and "contrepreneurs"
• It’s the Crypto-NFT community trying desperately to convince everyone that all this crappy, uninspired, computer generated “artwork” and magic internet money will really be worth something, someday. No, really. We’re gonna build a real island to mirror the fake island in the Matrix.

One thing we love in this country is a good grift. The reason is simple. We’ve put money above all else.

In a country where money equates to safety and survival, we’re all scurrying to acquire as much as we can in an effort to feel safe. Because it’s something we all need, it’s something everyone is trying to sell you access to.

The most unfortunate part is that our myopia has us only solving part of the problem, both individually and collectively.

The Purpose Gap

By now, I’m sure you’ve heard of the Japanese concept of Ikigai.

• I’ve never had a Linkedin message ask me what I’m good at, or indicate that they'd dug deep enough to know.
• I’ve never had one ask me what I thought the world needs.
• I’ve never had one ask me what I love.

They just want to tell me about the system they are selling that they assure me, I can be paid for. Trust me, you are no more than one pixel away from someone willing to show you how to 10x your life, how to flip real estate, and how to “get in on it early.” The question is money, the answer is money.

I have to believe we’re more than that.

Where do we go from here?

Today, I don't have a clever framework to share. There's no deep-dive, no cheat sheet, and no email-gated download. All I have for you today is two questions.

• What if more people adopted an approach where money was only one component paired alongside what we are good at, what we enjoy, and what the world needs from us?
• What if we looked at the problems that money is seeking to answer and tried to identify other solutions?

We can do better than this.

Whether it's 10x, 20x, or 30x, 6-figures, 7-figures, or 8, it’s all the same pitch, all the same rhetoric and it’s profoundly uninspired. Furthermore, by staying locked into this one answer, we fail to address the underlying situations we're attempting to solve for.

That’s it. This is the unofficial end to this post/rant but if you want to stick around, I’ll illustrate how answering those questions might change things.

...

1. Ikigai Pitches

I’m going to give you two pitches for my new podcast networking Shareable.FM and two pitches for my book The Lovable Leader.

One will be the standard,