Isn't that typically what you do?

I do it too.

You've got clients or your boss, family, friends, and everyone else's priorities.

You've got to get it all done first, right?

So, that big idea you've got...you'll do it next week. If not next week, then definitely the following week, right? At least by the end of the month, or quarter. Worst case scenario, end of year...if you can find the time.

Also, don't sweat it, there's always time to catch up on your exercise this weekend. The weekends are also a good time to catch up on sleep, right? With so much going on during the week there's really no time for a proper night's sleep anyway. Hey, while you're at it, make sure to set aside some time to visit your couch to catch up on Netflix...your couch misses you.

If you’re still thinking about the stuff from this week that you didn't get done, maybe set aside a little time, maybe just a few hours this weekend to catch up on everything. Maybe after the gym.

Don't forget to spend time with your partner and kids...and pets.

You'll fit it all in, right?

How is this likely to play out?

Chances are you'll go to bed late on Friday and Saturday. You'll probably wake up too early too.

So much for sleep.

Maybe you'll make it to the gym, maybe not.

So much for health.

You might catch up on work a bit over the weekend.

So much for recharging.

That big project is now months behind where you intended to be but you've got so many responsibilities that you can only deal with on the weekend. This laundry isn't going to put itself away.

So much for making your mark.

Who does this story benefit?

This isn’t just my story, at times. Too many of us put ourselves last at the expensive of our mental and physical health. Too many of us are putting our own aspirations on the sidelines week after week in order to get our work done.

Who, exactly, is all of this for? Because it's pretty obvious that it's not for us.

We believe a story that this is the way it is, and more importantly, that this is the way it must be.

Why do we believe it?

Culture is Malleable

Things weren't always this way. It wasn't necessarily better, but it was different.

• At some point, there were no child labor laws.
• At some point, there was no 8-hour work day or 40-hour work week.
• At some point, there was no employer-based healthcare.

All of these were changes in our culture. We can change it again. Can you imagine if...

• you could move from job-to-job because you no longer fear losing your healthcare.
• you could work 3 or 4 days per week, or only work half days, and still manage to afford a place to live and food on the table.
• you could decide to change your career path and go get new training.
• you could leave industries that are unethical or even dangerous to the survival of our species and not fear for your life because you lose your place to live, your healthcare, or your ability to avoid starvation.

Does all of that sound crazy?

Well, it’s not.

Culture Shifts in Response to Stimuli

If you look closely, you’ll see that the culture is always changing.

Stimuli: Pandemic

Remote work was already gaining momentum before COVID as new technology makes it easier for distributed teams to collaborate virtually. Pandemic or not, that was happening. The pandemic just accelerated it. Now, after more than 2 years of remote and hybrid work, people’s expectations have shifted with regard to “coming back to the office.”

Culture Shift: A little flexibility

More job postings are mentioning remote work, a greater share of employees expect to continue working from home, at least partially, and the 9-5 schedule is losing ground. The outlook for