For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode27

This episode is part of our mini-series all about finding clients. Tune in as we discuss all the ways to find clients in the online space and get real about what works and what doesn’t. You’ll hear practical strategies and transparent conversations about where clients really come from so that you can hopefully find more clients and just feel normal about where you’re at now.

In this episode, we’re talking with Emma-Louise Parkes, an Online Business Coach and Strategist for ambitious introverts, empaths, and HSPs. Before entering the online business space, she spent 17 years in one of the world’s most stressful, male-focused, and extroverted fields: air traffic control. Today, Emma-Louise is an internationally recognised certified online business consultant and NLP master practitioner with accreditations in EFT/TFT. She’s also the host of the award winning podcast, The Ambitious Introvert®. Having built her six-figure brand in under three years without previous business experience, Emma-Louise is proof that when you take aligned action, you can scale your business with ease and speed.

Topics discussed:

• Expecting the unexpected: “clients come to me in unexpected ways”
• Feeling like clients come out of the blue
• Relationship building is key but takes time
• Staying patient and sticking to a strategy for 5 months before it worked
• Figuring out what content strategy will work for you long term
• Underestimating the energy needed for launching and the unpredictability
• Stacking lead generation strategies for the short and long term
• Prioritizing marketing tactics with limited bandwidth
• Exploring and understanding what type of content your client enjoys
• Attaching to the outcome but detaching from the how
• Sticking with strategies for at least 90 days
• Mixing educational content with sales content
• WTH “suck eggs” means… see below

Top tip or advice for finding clients:

Be open to all the random ways and don't make it 'have' to look a certain way to mean it's working.Connect with Jordan Schanda King:

• Website: easyscaling.com
• Instagram: @jordanschandaking

Connect with this week’s guest, Emma-Louise Parkes:

• Website: theambitiousintrovert.com
• Instagram: @ambitiousintrovert
• LinkedIn: Emma-Louise Parkes
• Facebook Group: The Ambitious Introvert® Network

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