So I came across a couple of posts last week on Instagram that were posted from people who are in sales and marketing

And the reason I’m mentioning that now is because what they posted immediately jumped out at me

Without reading each post word for word, this is essentially what they said

Stop niching down

Be broad in your content creation and who you’re talking to

Appeal to the biggest audience as possible

The bigger the audience the more you will grow your business

So based on what I read last week, is niching down that important?