I made a mistake
Well, two actually
The first is I wish I had started to create content that built an audience a lot sooner
I have created content for business owners for a long time, but not for the purpose of building an audience - big difference
The second mistake was about 2 weeks ago
I created a landing page and set up everything to start creating an audience of business owners so I could share everything I have learned and experienced over the last 5 years
And it wasn't working
Made a couple of mistakes around the whole set up of this including the email provider, the landing page itself and having it all set up
I probably should have had someone help with it, but I was keen to get something up and running (even if it wasn't)
So I’m relaunching the whole thing, from scratch