Podcast Intro

Welcome back to the Coaching Hive Podcast. Over the last few weeks, you have been listening to one-on-one mentoring conversations about a variety of topics from daily routine to growing and scaling your business to lead generation. Today’s podcast will also touch on lead generation, but instead of a full conversation with a specific coach, I wanted to do something special for you. I’m going to be sharing a tiny portion of last week’s Mentoring Call inside the Coaching Hive. We were focused on brainstorming ideas for lead generators and the concept of keeping it simple.

This podcast is unique and different because we are going into the nitty gritty practical conversation of how to build your audience as a health coach. We aren’t talking about the theory, but instead how to make it happen.

You will get a lot of value out of the conversation if you have been wondering what it would be like to have someone as a sounding board or have been feeling stuck when taking the next step forward, or if you want to build your audience but can’t quite put your finger on that next step.

If I had to guess, you’ve been struggling a bit with this concept because it feels ambiguous. How are you supposed to choose a topic that will resonate with your potential client in a way that has them trading their email address for your PDF. Or maybe you are thinking that you have to have a big, long email sequence ready and that thought alone keeps you frozen in your tracks.

When what you really want is to be able to work with clients who are ready to make a change. You want to be able to walk alongside them on their path to wellness. You really wish the business side of this were a bit easier or smoother.

I hear you! Finding the right lead generator can take trial and correction. In fact, it was March of last year that I created what I thought was an amazing lead generator. I created a podcast that walked alongside the PDF and really thought it would be a hit. In case you’re wondering, it wasn’t a hit at all. In fact, only one or two people downloaded it. Now, I could have stopped there and let the lack of fireworks stop me, but instead I continued trying out different ideas. When I really stopped to think about what health coaches, like you, wanted, I struck gold with the Coaching Hive Blueprint Assessment. This is a quick quiz, that you can check out at www.coachinghive.com/assessment, that gives you a chance to get feedback on your business with ideas for taking the next step forward. Suddenly, that growth was happening. I tell you this to remind you that just like you aren’t going to make that complicated recipe to the level of perfection the first time, it shouldn’t keep you from trying and adjusting. The beauty of being an entrepreneur is that we determine our next steps and get to decide what we are willing to invest in making our business a success.

Now before we get into the conversation inside the Coaching Hive, I want to update you on that lead generator that flopped when I first created it. A year later, some circumstances changed and that lead generator now gets steady downloads. The lead generator is all about planning your continuing education credits in a thoughtful and mindful way. It gained popularity when the NBHWC suddenly changed their CE process and providers had to go through a whole new process to be approved. The moral of the story here is to adjust, but don’t completely throw out what you have created. You never know when it might be more relevant in the future. I