Welcome to our third episode in our Uniquely Yours Coaching Hive podcast series. In episodes 53 and 54 we explored questions like, “How do you build a business that you love day after day, month after month, and year after year?” and, “What will happen if you have contentment built into your business each day?” The answer is simple, you are building a thriving coaching business that you love. This is the goal, right? But success doesn’t necessarily mean hustle and it doesn’t necessarily equate to a whirlwind roller coaster ride.

Today we are going to talk about something important to every business: boredom. In fact, what if I said to you right now. Every business should have the opportunity for boredom. Do I have your attention? I hope so!

With our theme of simplicity, clarity, and vision for 2022 in mind, lets jump in.

Introduction

When you think of the word boredom, what comes to mind? Is it a younger you on a car ride saying, “Are we there yet?” Or perhaps you have been on the receiving end of that oft asked question. Maybe you think that boredom equates to something being wrong or not enough being done. And maybe it means something else entirely to you. I’d like to invite you to reflect for a moment here and think about what the word boredom elicits for you.

Now let me ask you a question, what if boredom is actually the secret sauce for a successful coaching business? Would you like to be bored in your business?

The quick and dirty answer is often no when I ask this question. Who wants to be bored? Most people become entrepreneurs to stay engaged, on the cutting edge of things, and immersed in the activity that comes with owning your own business.

Entrepreneurs are on a go-go-go track to build a successful, profitable and fulfilling business.

But let me ask you again, what if boredom is actually the secret sauce for a successful coaching business?

Let me paint a picture for you. You have decided to build or grow your coaching business. You are creating content, brushing up on your social media skills, meeting with potential partners, researching websites and software. You are carefully tracking your expenses and income. You are thinking about the next big steps and then jumping in so that you don’t get left behind in the race to build a successful and thriving coaching business.

Imagine you are that coach. Do you see yourself? Now with that in mind, let me ask you another question. How do you feel? Are you energized or tired? Are you exploding with creativity or struggling to write one social media post? Have you found something innovative or are you merely getting by with your clients?

On the outside you look like a busy, successful entrepreneur, but on the inside you are finding it challenging to stay engaged in your business because it just seems to take and never give. You might even be wondering if it is worth it to coach anymore. It feels like a lot more work than a 9-5 job. Maybe you are ready to give up your flexibility to work for someone else. Maybe you are looking around for that flexibility you thought you might have as an entrepreneur and you can’t find it.

If there isn’t some down time or time for boredom, when will the innovation happen? The rejuvenation that comes with stepping away from something? Even the joy of knowing that something will keep turning when you don’t log in for 24 or 48 hours?

You are creating that business that is running you instead of you running it.

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It doesn’t have to be this way. You can have a business that is successful. You can be a thriving coach AND have a business that ha