Joining me today is Crista Grasso who is an international lean and agile business consultant to Fortune 50 multi-billion dollar businesses, strategic advisor to 6 - 8 figure small businesses and entrepreneurs, and creator of the Lean Out Method®, 90-Day Lean Out Planner, and the Lean Business Scaling System®. She is also the host of the Lean Out Your Business Podcast where she shares her top strategies to simplify and scale a business.

Crista has been helping businesses achieve accelerated and sustainable results and increased profitability for more than two decades. Known as the "Business Optimizer", Crista has the ability to quickly cut through the noise and focus on optimizing the core things that will make the biggest impact to grow and scale a business. She has a Bachelor of Science degree in Business and holds several lean, agile, change management, and program management certifications. Crista is often described as high energy, super passionate, and very practical – you won’t get a lot of fluff or hype!

Today is all about why you need to simplify to scale!

In this episode we cover:

• What led her to leave her corporate job and start her own business!
• The top 5 areas where businesses are leaving money on the table.
• The biggest mistakes entrepreneurs make when scaling their business.
• Why it's important to narrow down and focus on less rather than more.
• The 4 critical components to simple sustainable scaling in business.
• The difference between lean strategic planning vs traditional planning.
• How we can move the needle and progress in business instead of being busy but stuck in the same place.
• Scaling with a team and Crista shares her favorite techniques that will give us time back in our day!

SHOW NOTES: https://themichellefernandez.com/podcast/167